Which output format should you choose?
MP4 is the safest option when compatibility matters. It works predictably across YouTube, Instagram, TikTok, phones, messaging apps, and most editors. WebM is useful for browser-first publishing, while MOV fits Apple-heavy workflows and some editing pipelines.
MKV is flexible for subtitles and multiple audio tracks, but not every upload destination accepts it directly. For publishing, convert to MP4 first, then compress, trim, or crop the distribution copy if needed.